Campaign Analytics
Performance insights for 575 pieces of VITAL campaign content
Total Ads
575
Impressions
118.6M
Amount Spent
$24,152.98
CPM
$0.25
Video Plays
30.5M
Engagements
376.1K
Reactions
371.7K
Comments
2.8K
Shares
1.6K
Cost Efficiency Metrics
Understanding spend efficiency is critical—high reach can simply mean more money was spent. These metrics show how efficiently the budget generated results.
Cost Per 1K Reach (CPM)
$0.25
Average cost to reach 1,000 people
Cost Per Engagement
$0.06
Average cost per reaction, comment, or share
Engagement Rate
0.32%
Engagements as % of impressions
Spend Efficiency Ratio
15.6
Engagements per dollar spent
Campaign Phase Comparison
Compare performance across campaign phases
Campaign 1
Ads231
Reach76.1M
Spend$10,344.51
CPM$0.14
Engagements4.9M
Cost/Engagement$0.00
Campaign 2
Ads344
Reach19.0M
Spend$13,808.47
CPM$0.73
Engagements7.3M
Cost/Engagement$0.00
Campaign Timeline
Activity and reach over time
Performance by Content Type
Reach and engagement by content format
AI Insights
Analysis across all campaigns
Key performance insights
Get a high-level summary of campaign performance and key metrics.
Top Performing Creatives
Highest reach content (aggregated across all runs)
1
Influencer_Ijeoma_Narrative_Vid2
Video/Reel•Motivation
12.4M
10 runs
2
Featured pharmacist - 3 things video Hausa - Copy
Video/Reel•Motivation
12.1M
42 runs
3
WKTHR25_COST_EN_MEME_FREE
Meme
8.5M
20 runs
4
Episode One v1 IE - HA
Video/Reel
6.6M
42 runs
5
English_The Provider_Narrative
Static Image•Motivation
5.9M
7 runs