Campaign Analytics
Performance insights for 575 pieces of VITAL campaign content
Total Reach95.1M
Amount Spent$24.2K
Engagement Rate0.32%
CPM$0.25
All metrics
- Total Ads
- 575
- Impressions
- 118.6M
- Video Plays
- 30.5M
- Engagements
- 376.1K
- Reactions
- 371.7K
- Comments
- 2.8K
- Shares
- 1.6K
- Cost per Engagement
- $0.06
- Spend Efficiency Ratio
- 15.6
Campaign Phase Comparison
Compare performance across campaign phases
Campaign 1
Ads231
Reach76.1M
Spend$10,344.51
CPM$0.14
Engagements4.9M
Cost/Engagement$0.00
Campaign 2
Ads344
Reach19.0M
Spend$13,808.47
CPM$0.73
Engagements7.3M
Cost/Engagement$0.00
Campaign Timeline
Activity and reach over time
Performance by Content Type
Reach and engagement by content format
AI Insights
Analysis across all campaigns
Key performance insights
Get a high-level summary of campaign performance and key metrics.
Top Performing Creatives
Highest reach content (aggregated across all runs)
1
Influencer_Ijeoma_Narrative_Vid2
Video/Reel•Motivation
12.4M
10 runs
2
Featured pharmacist - 3 things video Hausa - Copy
Video/Reel•Motivation
12.1M
42 runs
3
WKTHR25_COST_EN_MEME_FREE
Meme
8.5M
20 runs
4
Episode One v1 IE - HA
Video/Reel
6.6M
42 runs
5
English_The Provider_Narrative
Static Image•Motivation
5.9M
7 runs