Campaign Analytics
Performance insights for 241 pieces of VITAL campaign content
Total Reach31.0M
Amount Spent$9.1K
Engagement Rate13.45%
CPM$0.29
All metrics
- Total Ads
- 241
- Impressions
- 39.5M
- Video Plays
- 10.1M
- Engagements
- 4.2M
- Reactions
- 168.9K
- Comments
- 1.0K
- Shares
- 613
- Cost per Engagement
- $0.00
- Spend Efficiency Ratio
- 456.8
Campaign Phase Comparison
Compare performance across campaign phases
Campaign 1
Ads123
Reach24.0M
Spend$4,355.59
CPM$0.18
Engagements1.6M
Cost/Engagement$0.00
Campaign 2
Ads118
Reach7.0M
Spend$4,774.61
CPM$0.68
Engagements2.6M
Cost/Engagement$0.00
Campaign Timeline
Activity and reach over time
Performance by Content Type
Reach and engagement by content format
AI Insights
Analysis across all campaigns
Key performance insights
Get a high-level summary of campaign performance and key metrics.
Top Performing Creatives
Highest reach content (aggregated across all runs)
1
Featured pharmacist - 3 things video Hausa - Copy
Video/Reel•Motivation
4.3M
22 runs
2
Influencer-Ijeomah English - Adamawa
Video/Reel•Motivation
3.5M
5 runs
3
WKTHR25_COST_EN_MEME_FREE
Meme
2.8M
6 runs
4
English_The Provider_Narrative
Static Image•Motivation
2.1M
3 runs
5
Episode One v1 IE - HA
Video/Reel
1.9M
10 runs