About VITAL Campaign
Increasing HPV vaccination through behavioral science in Nigeria
8.9 percentage point increase in HPV vaccination uptake
55,000+ additional girls protected against cervical cancer
Overview
VITAL (Vaccination Initiative Targeting Adolescent Lives) was a behavioral insights-informed social media campaign to increase HPV vaccination uptake among girls aged 9-14 in Nigeria.
Methodology
Pre-test/post-test quasi-experimental design with treatment and control areas across 3 Nigerian states: Abuja (FCT), Adamawa, and Nasarawa.
Key Results
- 8.9 percentage point increase in vaccination uptake (adjusted DID, 95% CI: 3.0-14.9)
- 1.48x higher odds of being vaccinated in treatment areas (OR 1.48, 95% CI: 1.14-1.92)
- 55,000+ additional girls protected against cervical cancer
Timeline & Scope
Duration
18 months
Geographic Scope
Abuja (FCT), Adamawa, Nasarawa
Partners
Upswell
Campaign Lead
Capulet
Creative Partner
SLNI
Implementation Partner
WellaHealth
Pharmacy Network
Behavioral Insights Lab
Research Partner
Family Health Initiative
Health Partner
Funding
Supported by Advancing Health Online and Gavi, the Vaccine Alliance.